Clients

A history of the agencies and end-clients I've delivered for. Specific scope on confidential engagements has been intentionally kept general.

Own products

  • Ubiquilife (2016-present) - Founder & Lead Developer. Ten public end-user applications on a single Laravel codebase, sharing the Appbase framework, the Identime OAuth provider, and a shared infrastructure pipeline. See Projects for the app list.

Direct employers

  • Bondi Pure (2025-present) - Senior Developer for an Australian DTC health & wellness brand. Bank of America payment gateway integration to PCI-compliant standard, CRM & REST API feature work, custom Laravel Nova dashboards, a Laravel-based landing-page conversion AI agent, plus BetterStack and Trackdesk integrations and a Maizzle/Tailwind email pipeline.
  • Room40Coding (2023-2024) - Development Team Leader. Magento e-commerce, Laravel module licensing platform, Australian merchant client base.
  • OSE (Online Services Experts) (2020-2023) - Web Developer on the Magento, Shopify, and WordPress benches; sole maintainer of a critical Laravel middleware bridging M3 ERP and Magento.
  • Redcat (2013-2020) - Support Consultant on hospitality POS software.

End-client experience (via agency engagements)

  • National Australian retail brands across photography retail, bike retail, and FMCG distribution.
  • Customer-facing Magento and Shopify storefronts.
  • Mid-market ERP integration projects (Infor M3 ↔ Magento).
  • B2B licensing platforms for software vendors.

Platform experience

  • Magento 2 - custom theming, module development, payment gateway integration, performance optimisation.
  • Shopify - Liquid theming, app integrations, custom checkout extensions.
  • WordPress / WooCommerce - plugin development, theme work, e-commerce extensions.
  • Laravel-based custom platforms - bespoke applications where off-the-shelf SaaS didn't fit.